Leverage the Gig Economy to Improve Your Job Security

Fractional, contract, and freelance work is booming more than ever; a 2024 report confirms that 36% of the US workforce is now engaged in gig work, with an expected growth of 17% over the next five years.  Knowing this and seeing the current lack of job security, a second or maybe first look at gig roles is probably a good idea.

Networking isn't just about connecting with others in your field; it's about building relationships that can lead to new opportunities, especially in times of need. The rise of job insecurity in today's economy has created a challenging landscape for workers. As companies increasingly opt for short-term contracts and freelance positions over stable, long-term employment, individuals must adapt to remain competitive.

Quick example: One of my clients successfully navigated the ups and downs of the gig economy by maintaining a strong network and personal brand. During the good times, he made it a point to keep in touch with former colleagues, attend industry events, and stay active on professional platforms like LinkedIn. When he faced the uncertainty of contract endings, his network came through.

His connections led to a short-term contract, providing a bridge during a challenging period. Later, another relationship opened the door to a 3-year contract, with the potential to transition into a full-time role before the contract's end. This story isn't unique but serves as a testament to the power of networking in the gig economy.

Whether you’re new to the gig economy or seasoned in freelance, contract, and fractional work, leveraging a strong network will help you stay ahead of the curve, capturing potential job leads and gathering support, advice, and insight into industry activity.

Networking isn't just a good idea—it's essential for long-term success. It can make all the difference between struggling to find work and securing contracts that offer stability and growth potential.